I wonder if this for real or just a publicity stunt? M & Mโs announced they are retiring their โSpokescandies,โ at least temporarily, replacing them with comedienne and SNL alum Maya Rudolph as spokesperson. Maya is also set to appear in the candyโs upcoming Super Bowl commercial.ย
What is the motivation for this move? Well, it seems many have criticized the candy company for becoming โtoo woke.โ You may remember last year theย Green M&M traded in her white go-go boots for sneakers because they didnโt want her to appearย too sexy. ย That move seemed to ruffle a lot of feathers.
The company wrote in a statement on Instagram, โIn the last year, weโve made some changes to our beloved โspokescandies.โ We werenโt sure if anyone would notice. And we definitely didnโt think it would break the internet. But now we get it โ even a candyโs shoes can be polarizing. Which was the last thing M&MโS wanted since weโre all about bringing people together.โย ย
In an interview with Today Rudolph said, โIโm thrilled to be working with M&Mโs. I am a lifelong lover of the candy and I feel like itโs such an honor to be asked to be part of such a legendary brandโs campaign.โ She said working with M & Mโs is something she knows "little Maya" would be psyched about.ย
Source: Today
Photo: Getty Images